I have always been on the forefront of what’s cool – and seem to be able to scout it out before it blows up. I bought art from little known artists on the streets of New York City in the 1970’s. I collected one of the most elaborate collections of dog pins for my daughter in the 1980’s. I was very involved in the Bakelite scene in the 1990’s. And I took a liking to mid-century modern furniture before it became mainstream in the early 2000’s.
While everyone around me was relishing in their country French homes in the early 2000’s, I would find Eames chairs and beat up Barcelona chairs at secondhand stores and flea markets. It didn’t take me long to team up with local craftsmen in an effort to restore them to their original beauty. By utilizing whatever resources were available to me, I was able to create patterns of the original chairs, find vendors for parts and learned how to restore these fabulous chairs to their original beauty.
In our heyday of 2012, people were sending chair from all over the country several times a week for us to redo. Over the last several years, I slowed my marketing and advertising efforts and relied solely on word of mouth, while my business took a back seat to taking care of my sick wife and assisting her with her design business. Our mutual love of design played a big role in our lives, and it is my honor to continue to bring mid century modern furniture in to the lives of those around me.
If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.
Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.
Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.
Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.
Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.